You are actually marketing already, all the time: Whether you are writing an abstract, preparing a Keynote, you need to convince an audience. You do not want the relentless work of your team to go unnoticed after so much effort. And you probably have your own doubts: “Am I doing it right? How could I improve my communication?” Your academic training has not prepared you for marketing and communication. And yet, you are reading this page. You are probably looking for answers to your questions. You could not have come to a better place. We can help you show yourself in the best light!

All of us can read. But can all of us also write?

Organizing ideas and telling an interesting story: this is what we do best.

We can also help you create exciting multimedia content for your website, your presentations and social media: scientific illustrations, infographics / data vizualization, photos, videos, by the great professionals.

Willing to write the next chapter together?

» Contact us!

• Brand Audit
• Corporate Design / Corporate Identity
  • Consistent across all media & channels
  • Logo, colour chart, fonts
  • Signage
  • Brand policy & rules
• (Re)Definition of your core message
  • Values
  • Brand personality
  • Keywords
  • Motto / Tagline
• Positioning
• Deliverables:
  • Audit Report
  • Graphic charter
  • Editorial charter
  • Guidelines Brand book / Brand manifesto

Does your image need a little help?

» Contact us!

Never yet has it been easier for you to reach out and be heard. Nowadays,  you can assert who you are, show what you do, engage with your audience and inspire the entire planet. 24/7.

We can help you achieve the following:

• Audit of your website and recommendations

• Website design & development

1. Branding: Define your identity online, both visual and editorial. Or adapt your Corporate Identity for the web.
   
   Steps: Communication assets inventory (interviews or workshops), competitive analysis  and creative brief
   
   Deliverables:
    - Graphic charter
    - Editorial charter
    

2. Design: User-Centered design of your website
   
   Steps: Workshops to identify the organization’s requirements, the target audience(s) and the user requirements (internal and public users)
   
   Deliverables:
    

   • Personas 

     Prototypes of users , to be kept in mind during the whole lifespan of the solution, from its very conception :
     
     

     
      
      

   • Wireframes

     Functional mockups of the pages and zones :

     

      
      

   • Information Architecture

     Sorting and arranging the content in a fashion that makes sens to non-experts.
     Sitemap :

     

      
      

   • User journey

     Identification and optimization of the possible paths  the users might experience according to their goals and to the constraints of the system (e.g. authenticated browsing):

     

      
      

   • Recommendation for a Web Content Management System (WCMS)

     We recommend the best suited WCMS, according to your needs and setting

     

    

3. Graphic Design: Based on both the branding and the wireframes
   
   Deliverables:
    - Graphic mockups of the website, ready to be sliced and integrated in the website 
    - Graphic guidelines
    

4. Content Creation: designing new content or editing existing content for your website; texts, photos & images, video, audio...
   
   Deliverables:
    - Content (and possible translations)
    - Editorial guidelines (semantic landmarks, editorial filter)
    

5. Communication plan: Editorial calendar, per message, target, and media
    

6. Realization: Actual creation of the website
    - “user stories” writing (specifications that can be understood by any stakeholder, whatever their profile and their technical literacy)
    - iterative development of the website: you can see the result evolve as the developments happen, and redefine your priorities and requirements between two iterations
    - tests, approval, move to production
   
   Steps: One or many iterations (depending on the complexity of the project) leading to the delivery of a functional version of the website, ready for testing.
   
   Deliverables:
    - Web Content Management system installed and ready to use
    - Content loaded in the various page templates
    - Functional website, ready for testing before public launch
    - (In case of multiple iterations: website delivered after the 1st 1-2 iterations, with a reduced scope. But functional, nevertheless. The scope is completed before the last iteration)

    

7. E-commerce add-on: 
   
   Do you have products or services to sell? Would you like to set up an online shop for your organization ? (Gifts, mascot, books, dissertation copies, uniforms, tie-in products, and more...) Make things simple for yourself and for your audience, sell them online! 
   
   We help you design and launch your e-commerce platform, write the product pages and photo-shoot the products, ensure the integration of international payment service providers. We also help you set up the logistics and the ordering and invoicing workflows.
    

8. Follow-up / Support / E-marketing / Social Media
    

   - Continuous evaluation of the solution; plans for improvement
   - Continuous Search Engine Optimization
   - Ad campaigns on all major search engines and social networks
   - Loyalty campaigns (newsletters and social networks)
   - Development and animation/curation of your community/ies on the social networks
   
   » For instance: Belin's Science à Plumes Book series social media campaign
    

• Project Governance: Project carried out for you by a Senior Project Manager, who will be your Single Point of Contact

Deliverables:
- Project planning, within the timeframe and the budget
- Ownership of the meetings (workshops, alignment meetings, validation sessions)
- Selection of our best partners to carry out the aspects of your project we do not manage directly (such as translations in other languages than English and French, alternative graphic design, hosting, etc.)
- Coordination and steering of the stakeholders
- Project communication

Ready to shine online?

» Our portfolio
» Contact us!

We help you answer the following questions: 

• Who are your audience? What are their expectations and habits?
• Why should they listen to you? 
• What should you change to be heard?
• How can you engage with your audience?
  • What message on what channel?
• What content should you create? On which media?
• How can you measure your success?
  (Number of visits on the website, number of subscribers to the newsletter...)

Deliverables: 

• Goals and KPIs (Key Performance Indicators)
• Communication Plan
• Content Delivery Plan
• Advertising Plan
• Risk-list & Strategy for crisis communication

Ready to get cracking?

» Contact us!

We set up your campaigns:

• Google and Social Media Campaigns
• Press / Media campaigns
• Blogging
• Posters & flyers
• Contests
• (...)

» For instance: Belin's Science à Plumes Book series social media campaign

Ready to get the attention you deserve?

» Our portfolio

» Contact us!

• Help you adapt and deliver your content in another language
• Provide you with support and coaching for your talks (pronunciation, word stress, false friends)
• Connect you to native speakers who can help you with the cultural subtleties of any given area
• Or... We can translate your scientific texts, regardless of their complexity. This is what we did for the French book publisher Éditions Belin, turning Carl Zimmer's World-wide acclaimed “Planet of Viruses” into the French « Planète de virus » 

Prêt ? Partez ! 

» Our portfolio
» Contact us!

We help you plan your fairs, conferences, meetings, graduations, product launches, commemorations, contests and any other kind of event.

Steps:

• Research
• Event design
• Finding a site
• Food arrangements
• Decorations and entertainment
• Talks & speeches
• Transportation & accommodation
• Invitation management
• Coordination of the activities
• Supervision at the site
• Promotion of the event
• Media relations
• Live tweeting and social media management
• Evaluation of the event
  
  » See what we did for Lyon Science, for instance

Something to celebrate?

» Our portfolio

» Contact us!

We help you:

• Organize your press releases and conferences
• Grow and maintain your network

Ready to make the headlines?

» Contact us!

• Learn how to communicate and engage with non-experts
• Learn how to use digital tools and exciting new equipments
• Learn how to captivate your audience by making you story look like a documentary
• Train yourself at making and editing films
• Improve your speaking skills, how to make a talk enticing
• Design brilliant presentations and slideshows
• Write for broad audiences
• Interact with your audience
• Engage through social media

Back to school!

» Contact us!

We can help you:

• Identify the sponsors
• Set up your fundraising campaigns
• Create convincing presentations
• Nurture your relationships with the donors
• If it makes sense in your context, we can also help you setup crowdfunding campaigns.

Working on your elevator speech / pitch already?

» Contact us!

Sadly, sharing fake or imprecise information can happen to anyone of us. Mistakes are common amongst our Species. And to add upon the confusion, the current era of fake news and alternative facts is definitely not helping.

In a scientific context, sharing distorted information is simply not acceptable. Not only is it contrary to the ethics of the trade, but it may also seriously damage the author's credibility and weaken society's trust toward scientists.

To make sure that the content of your articles, reports or scripts for videos or podcasts do not contain any mistakes, we provide a fact checking service.

It doesn't matter whether the content is intended for a broad audience or a few experts in a specific field,  we meticulously proofread it before it makes it way to the outside world.

As trained scientists, we know where to find reliable sources: scientific papers, trustworthy websites and experts of the field. This is a way for you to remain a reliable and credible source, and gain serenity at the same time. 

Want to know more? 

» Our references
» Contact us!

Our consulting services are provided by our Swiss office only for the time being

We help you define your strategy. Define the roadmap for your digital transformation, connect systems to launch your e-commerce or e-crm platforms, organize workshops with stakeholders who traditionnaly don't interact  (scientists and marketing teams for instance...) and handle any other situation that requires a meticulous analysis, fresh ideas for new solutions, reliable recommandations, project management or project and programme management. 
 

» Contact Alan for a first chat about this

So many ideas, mentioned just once during a conference, a convention, a workshop, a visit, have been lost forever... 

This is no longer unevitable. Stop losing brilliant ideas, and start podcasting your content straight away. Learn the best practices, the dos and don'ts with the Founder of Podcast Science, the largest independent Science Podcast in Continental Europe.

Engage with your audience, be a part of the conversation, edit a blog! There again, benefit from the experience of widely recognized and popular European Science Bloggers, members of the very select Café des Sciences.

Ready to leave your mark in the blogo/podcasto-sphere? 

» Our portfolio

» Contact us!